I SHED LIGHT ON THINGS.
My consulting work currently includes:
*All things short-form editorial: general website content creation; reporting and writing articles for websites and newsletters; case studies and reports; editing
*Book and manuscript consulting: ghost-writing; editing (big picture, line, and technical); marketing and sales strategy consulting
*Panel and event moderation
*Sales strategy and execution
*Operations assessment, overhaul, and oversight and special projects management
*Staff and employee development, mentorship and oversight
*Community-building among clientele
The reason I'm so capable of guiding other companies so successfully?
Because when it comes to business, I've been through it all.
I co-founded and grew a company. I negotiated formal separation from my co-founders in 2015. I rebranded. I grew some more. And less romantically, but probably most importantly, I closed down that first company entirely on my own from a legal, financial, investor, employee, and client perspective. I have learned every single thing, big or small, about this process.
More specifically, I:
...Was culture-creator for current staff of 35 women and all partners/vendors and other colleagues.
...Experienced extremely low staff turnover and high retention rate by (any) industry standard.
...Navigated negotiation and separation from my two co-founders, taking over company entirely in June 2015.
...Enacted an entire company rebrand and developed our Female Society in conjunction with our fitness studio.
...Engaged in all aspects of strategic growth.
...Created an LA pop-up location for one year to test the market, managing a bi-coastal business.
...Constantly generated creative new ideas.
...Focused laser-like on sales and managed to bootstrap year-over-year growth amidst massive industry downshifts.
...Created strategy for company Female Society event planning/execution: “Strong Women Uplift Each Other” and “Ladies Night In” events, Career & Inspiration Conventions, and so much more.
....Created and liaised harmoniously with our Advisory Board.
...Successfully managed Investor Relations.
...Built key critical partnerships with other businesses in the fitness/health/wellness space and beyond.
....Continued to garner press mentions from an organic, self-developed/proprietary strategy PR (see LinkedIn profile above or HERE for examples).
...After unwinding, attained successful acquisition by another women-only fitness studio, Jane DO.